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by Graham ConnollyAug 13, 2024
In the ever-evolving world of cocktails, minimalist drinks are making a notable comeback. The Negroni's top ranking in the 2024 Drinks International report highlights a growing trendtowards simplicity and quality. This shift in cocktail culture sees minimalist cocktails gaining traction in bars and pubs, where the focus is on returning to basics and embracing authenticity.This trend aligns with a broader consumer desire for simplicity and authenticity. As more people become mindful of their choices, there is an increasing demand for high-quality, straightforward beverages. What Are Minimalist Cocktails?Minimalist cocktails prioritise quality over quantity, using fewer ingredients but ensuring each one is...